How do you measure up? Find out by taking the Communication Resources Web Effectiveness Test.
When you finish the test, just fill out the form requesting your name and email address, and hit the submit button. Your score will be returned to you by email with a free analysis of some of the ways you might want to improve your Web site.
Who is in charge of marketing for the company? The sales team The business development department A seasoned marketing professional
What sort of collateral do you currently use?
Brochures Direct Mail (flyers, newsletters) Email marketing (ezines)
When business is down do your executives?
Increase their advertising Maintain the same advertising level Cancel all advertising Reduce the size of the marketing and sales staff
How well do you understand the competition?
Please rank what was -- most to least-- important in your marketing program ? (5=most, 1=least, etc.)
1 2 3 4 5 Branding and positioning your company 1 2 3 4 5 Describing your products and services 1 2 3 4 5 Providing a way for people to contact you 1 2 3 4 5 Building in interactive elements 1 2 3 4 5 Constant reinforcement of who you are
What is the most important element in marketing information To create a presence for the company; To promote/sell your product; to generate leads; to reinforce your brand?
To create a presence for the company Plug in word change new information
Which of the following elements must be in the best Web sites?
Interactivity - chats, forums, games, contests Small graphics - quick load Distinctive information for each audience Tours
How many clicks are visitors willing to tolerate to get to the information they are looking for?
Two clicks Four clicks Three clicks Six clicks
What is the most important objective of your Web site?
To establish a presence To promote your company To introduce your products To build effective virtual relationships with your customers and prospects
e-business is?
Selling a product over the Web A new business model for interacting with customers that uses Web technology Buying a computers and peripherals over the Web