The Web Audit[Printable Version]

The Web Audit is an intensive review and analysis of your web site. The audit provides you with the market intelligence to determine the weaknesses and strengths of your web site, against your competitors. It helps you determine how web technology can assist your company increase business, provide customer service and communicate with prospective customers.

The audit is designed for companies that have a web site in place but are not realizing their full potential from the current site. It looks at ways that the web site should be used for providing customer support, customer service, sales support, and e-commerce.

The audit addresses the following elements:

• Branding
• Positioning
• Web content
• Web site navigation
• Use of color
• Load speed
• Functionality
• Web site traffic
• Competitive advantage
• Overall marketing strategy and value

For more information on conducting a web audit or assistance in developing your web site, contact Nancy Finn at Communication Resources by sending an email to nfinn@comcast.net.